Hamartia

SENIOR / all

By Katie Ladd

Taking inspiration from the Greek word hamartia (meaning a fatal or tragic flaw) I translate personality flaws into sassy beer bottles. Each beer features an expression, an accompanying flaw, and a suggested solution. Complacent? Try harder. Abrasive? Chill out. I noticed that certain creative individuals I admire exhibit eccentric character traits. The project expands the Hamartia brand into catalogue design, coasters, a 4-pack carrier, and the bottles themselves.

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