Little & Brave

GRAD / all

By Alston Wise

Little & Brave is a concept store for kids, conceived as a result of many conversations with children about the way we treat others, particularly standing up for others in the face of bullying. Through the use of a created visual language built around the symbol of a shield, characteristics such as bravery, loyalty, strength, courage, creativity, uniqueness and curiosity are encouraged, in an effort to empower children in the construction of a healthy self-concept, leading to greater confidence at school and in the world.